Welcome to The SG Way

breathwork | ice bath | mindset training

We’re a health & wellness community, dedicated to helping you find answers.

If you’re interested in exploring the connection between your mind, body and spirit - You’ve come to the right place.

No matter what the world makes you feel, you have what you need within yourself and in the community you belong to. The SG Way is here to bring it out.

Using tools that are accessible to people everyday, Simon helps you become the best you can be. This is about growth, not goals. About people, not bodies.

Meet Your Guide

Simon Gowen understands the body. A world class triathlete, an elite level physical performance coach - he understands how to train to make the body perform. But after decades of honing this, Simon found himself wanting to go deeper.

Not everyone is an athlete, but everyone can be the best they can be.

First discovering the benefits of cold exposure when aiding his wife through her own physical rehab and after his first session, he knew that this was something he wanted to teach.

After months of personal exploration the foundations of The SG Way, Simon now combines a powerful practice of breathwork, cold exposure and physical movement to help people bring the best out of themselves.

Our Events

Recent scientific studies have shown that deep breath work will improve sleep, reduce inflammation, create energy, improve lung capacity, reduce stress, improve mood and regulate the nervous system.  

Simon is able to teach breathing techniques that with 15 minutes of daily practice can reduce blood pressure, resting heart rate, heart rate variance, alleviate sleep apnea, increase lung capacity, and regulate the body’s systems so that you are healthier and happier.

The SG Way enhances focus and creativity by opening up the blood vessels in the brain to the maximum and stimulating the release of feel good chemicals into the body.

Simon holds free weekly breathwork sessions, regular worldwide public events and can be booked for corporate and private teachings.

Don’t just take it from us, this is what our clients say about the ice bath and breathwork.

“Simon is a great guy and takes time to understand what his participants want to achieve and get out of each session. There is never any pressure, only encouragement and support.”

— Thomas Porter


“I always thought that I could achieve more, but never knew how to unlock that within myself. Not only has Simon helped me find the keys, his continued support has made me feel at ease.”

— Alex Pay


Join the community today

The SG Way is far more than just the teachings of Simon. You become a member of a worldwide community of love and uplifting. As part of the community you are invited to join free weekly breathwork sessions, gain access to exclusive teachings and thoughts from Simon and the wider community and priority access to events.